After a successful 2016 already, Play Cloths have decided to come forth and release a new campaign, titled “Made In Virginia.” So far, this new campaign has seen the premiere of a new series under the same title, and the release of their holiday lookbook.
The idea behind Made In Virginia is to put an emphasis behind the hometown of the Play Cloths originators. The video, for example, is shot entirely around Virginia Beach and Norfolk. It is meant to portray the life and culture around Hampton Roads, vicariously through RBLE — the music crew which is on the rise, especially due to their TRAPTASTIC parties.
The video, as much as it portrays the life around VA, it also accentuate the fashion style amongst fellow citizens. It previews a few clothing pieces from Play Cloths Holiday ‘16 collection “Four Years of Fear,” which draws inspiration from the high school varsity.
Above, you can view their new video, and below there’s photos from their lookbook. The featured varsity jackets are up for sale, as well as a few of the sweatshirts and tees. If you’re interested in being as fly as possible, you can purchase them via their website.
also seen on Play Cloths latest lookbook.
also seen on Play Cloths latest lookbook.
also seen on Play Cloths latest lookbook.
also seen on Play Cloths latest lookbook.
also seen on Play Cloths latest lookbook.
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