Alexander Wang’s collaboration with Adidas has been highly anticipated after it had been announced last month. The collaboration finally premiered last night during Wang’s fashion line for New York Fashion Week.
The designer’s whole lineup included 84 pieces, both apparel and footwear, and was designed to be totally unisex. Wang’s new line expressed its individuality with the shoe brand by, most notably, turning the Adidas iconic logo upside down. In an interview with Vogue, he explained his plans and choices for his designs:
“Originals is such an iconic brand, with instantly recognizable symbols and trademarks. It’s both grounded in heritage and also completely modern. With this collection, the idea was to take the codes and iconography of the Adidas Originals brand and look at what their symbols mean and turn them on their head, to invert what’s on the surface and add a layer of subversion; also to toy with the idea of what’s authentic and what’s fake, and how a certain setting can change perception entirely.”
It is reported that the line will be available next spring at Adidas Originals and Alexander Wang stores, along with e-comm sites and select retailers.
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