YG’s 4Hunnid label has just scored the ultimate deal with Interscope. YG’s independent hustle still continues with the backing of Interscope, as the two join forces for a joint venture. The 400 label and Interscope have signed for a multi-million dollar deal. News came byway of Billboard on Wednesday (August 17).
“After the album came out and had its success, Joie [Manda] was really behind our whole movement and everything we had going on,” the Def Jam artist explains over the phone. Manda is a former Def Jam executive and current president of urban music at Interscope Geffen A&M. Manda and YG met in 2013, and the rest is history.
“[Joie] knew what I did, who I had something to do with. With the album being a classic, [DJ] Mustard popping off, Ty [Dolla $ign] popping off ’cause we all from the same camp, he felt like I could have my own label and do the same things that we did for ourselves and other artists.” Manda adds, “I’ve gotten to know YG and his team over the past few years and have full belief in their vision to build a label that moves the culture.”
“There’s a lot of artists that don’t really know everything about the music business like they’re all just scrapping through to get on but Joie knew we knew that because we did it for ourselves,” YG explained.
Coming from the beginning to what he has built now, there’s no limit to what YG can create. No specific amount of money has been detailed as of yet.
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