The Trap God has returned. Gucci Mane brings us his 9th major label LP Everybody Looking. Guwop set the standard of this release when he dropped the first single off the album “First day out DA feds.” This track, just like a multitude of records off this album, is produced by famed Atlanta super producers Mike WiLL Made-it and Zaytoven. It took Guwop only a week to fine tune the schematics of Everybody’s Looking. Though the LP itself feels so robust.
— Gucci Mane (@gucci1017) July 13, 2016
The intro track “No Sleep” is an epic beginning. The Trap God goes straight to the point with a hook and a set of verses that set the tone for the rest of the LP. In “No Sleep” Gucci details his past vices and how he has overcome then. Even though Guwop is a recovering drug addict, doesn’t mean that he has lost that trap mentality that made Gucci Mane a household name.
This album is a perfect comeback project. All of the records on Everbody Looking are quality additions to Gucci’s extensive catalog . The tracks “Waybach” and “Gucci Please” have that classic Guwop feel to them. While the Kanye West featured “P*ssy Print,” and the … produced banger “Pop Music” is a more modern representation of what trap music sounds like in 2016.
Everybody Looking is a victory lap for Gucci. The Trap lord flaunts through the whole album. On the track “Back on Road” he enlists rap superstar Drake to announce his return to the industry. Then Wop brags about how he’s the best A&R in the business on the single “All My Children“. This record signifies that Gucci is transitioning from being in the trap star of the rap game to an OG paving the way for all his “kids.”
Another highlight on this project has to be the track ” At Least An M.” From the slick Zaytoven production to Gucci’s hypnotic hook, “At least an M” is an instant classic for Guwop. I expect clubs in downtown Atlanta to be playing this record at night for years to come. In this track, Gucci talks of about his code of only hanging out with associates that have, you guessed it, at least an M.
If there ever was a need for a redemption story in the hip hop industry, then this was it. Gucci Mane went to prison two years ago and changed his outlook on life. In a way, I think guwop knew that with all the free Gucci hype that had been brewing during his time while incarcerated that everyone would be watching his next move. Hence the album title.
The only question was how would Gucci respond to his surroundings. Would he turn down the same road that would ultimately put Guwop back in jail or six feet under? Instead, Gucci decided clear his mind and bring us some of the best work of his career. All while rumors were swirling that Gucci’s label, Atlantic, was planning to drop him. But just like Gucci says in why would they do that. Guwop is a legend who originality will continue to influence the trap sound as long as he pleases.
Long live Guwop.
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