Hip-Hop and Asian culture have gone hand in hand since the early 70s, and the crossover appeal of the two have spawned many multiracial fans of both African-American music and the popular Kung Fu movies of the late 20th century. Nowadays, however, the connection between the two is a diluted line that doesn’t get mentioned too often unless we’re talking about Wu-Tang Clan.
Fortunately, New York native Noah Caine revitalizes some of the key components of the aforementioned crossover in his new visual for “Off The Strength,” the last track off his most recent project, Everything’s Gon’ Hurt. The whole EP has a standoff-ish vibe to it- a “me against the world” anthem that Noah pinpoints and remakes.
“I ain’t ever trusting you n**gas cuz that’s a broke hobby/Having these conversations with demons/They’re trying to get me to go against everything I believe in”
Lines like these reinforce the individualistic message the project has to offer, and the visual for “Off The Strength” furthers it; the video features imagery from the popular anime/manga, Golgo 13, which interestingly enough tells the tale of a professional assassin and his journeys (cue reference to how Noah Caine is killing the game and other rappers). Clever use of an anime to coincide with clever lyrics, courtesy of itsWurn!, who provided the creative direction.
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