Everyone’s favorite cereal bar/high-end sneaker store KITH, is joining forces with Nike to open a pop-up space in New York City tomorrow, August 5th. It’s no secret that KITH owner, Ronnie Fieg is very receptive to collaboration, so it should come as no surprise that he would eventually team up with sneaker and sportswear giant, Nike.
Located on 644 Broadway, Manhattan, New York, the 2400 square-foot space will feature several Nike installations as well as KITH’s signature cereal section. Designed by the minimalist and forward-thinking firm Snarkitecture, the space will reportedly contain several interactive components such as a sneaker customization booth, in an effort to convey a unique narrative. The first of these will be the 2016 Summer Olympic Games set in Rio, complete with both patriotic themed footwear and cereal.
Ronnie debuted the first shoes of the “Nike Medal Stand Olympic” collection, tweeting a picture of three of them via Twitter on August 3rd.
— Ronnie Fieg (@RonnieFieg) August 3, 2016
And just a few minutes after, he even gave his Twitter audience an inside look within the premises.
— Ronnie Fieg (@RonnieFieg) August 4, 2016
KITH has been killing the game this past year, after opening a dedicated womenswear store across from its headquarters back in December and just recently launched its baseball-themed collaboration with New Era. This latest partnership proves that the sky is the limit for the NYC based sneaker shop, which will no doubt be working with even more companies in the future.
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