The final first week sales numbers for both Frank Ocean’s Blonde and Tory Lanez’s I Told You have been released, with both expected to chart within the top 5.
After much speculation, confusion and anticipation, fans and critiques alike have had a solid week now to experience two of the most highly waited on projects this summer.
According to HDD, Ocean’s Blonde has surpassed expectations of 225-250k first week sales, and has moved over 278,000 equivelant album units (sales + streaming). Tory Lanez has also exceeded the expected 35-40k projections by moving over 53,000 album units (sales + streaming).
Both artists are projected to have their albums chart within the top 5, with Ocean taking No. 1 and Lanez grabbing No. 4 just behind Views (No. 2) and the Suicide Squad soundtrack (No. 3). Considering the newly realized competition between Drake and Tory Lanez, its safe to assume underselling your opponents album by 24k in its 16th week isn’t ideal.
Unfortunately for Ocean, his visual album Endless is not eligible to chart, and has yet to released in individual tracks. However, it’s been recently reported that in just three days, Blonde was illegally downloaded over 750,000 times despite holding exclusive streaming rights with Apple Music. While it may be still “more or less” official, it appears that Frank Ocean easily surpassed platinum status by amassing over one million downloads within its first week of life. This as well speaks to the leaps and bounds Ocean has made in his career with just one project previous to Blonde. In fact, 2012’s Channel Orange only moved an equivalent of 131,000 units (no streaming).
While Tory Lanez is most likely satisfied with surpassing sales expectations, even if it means sitting below Drake on the harts, however it’s a safe bet Frank Ocean couldn’t care less about the numbers and that only seems to further add to his inescapable charm.
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