Apple has plans for 2017 to go head- to-head with Snapchat and Instagram by developing its own video-sharing app as part of a push to target younger users next years. With the addition of new features coming to the Messages app in iOS 10, why not explore the app world more?
According to published reports, the growth of Apple’s hardware business is slowing and Apple Chief Executive Officer Tim Cook is looking to the company’s services business, such as the App Store and iCloud storage, as a way to generate increased revenue.
Apple has failed to successfully launch social-media services in the past, including an iTunes-focused social network called Ping in 2010. The company is said to be motivated by the fact that social apps generate the greatest level of engagement on the iPhone, Facebook users averaging 50 minutes a day, Snapchat users 30 minutes. Bloomberg reports:
The goal behind the project’s development is to offer simple video editing with tools that appeal to the generation of users growing up with Snapchat and Instagram, said the people, who asked not to be identified because the plans are private.
Apple’s current plan calls for its project to become a stand-alone app, presumably as a download via the App Store, but the company may decide to package the functionality into the iPhone’s existing camera application, the people said.
Apple is starting to develop a video sharing app that allows users to record video, apply filters and drawings to the media — much like Snapchat does — and send it to contacts or via existing social networks such as Twitter Inc., according to the people familiar with its development. The software is currently being designed to be used mostly with one hand and with the intention that video could be shot, edited, and uploaded in less than 1 minute, the people said.
Apple has made preparation for this transition, introducing third-party animated sticker packs to iMessage as part of iOS 10.
For example, two friends could be able to see all text messages, e-mails, and social network interactions between each other in a single window, one of the people said.
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