For as long as the genre’s been around, rap has been deeply connected with authenticity and the idea of “being real.” And for Denver rapper Saint Joe, it’s a concept he both takes to heart and explores in his new music video for “Being Real” featuring West Philly Freck and Hypnautic (of acclaimed Colorado crew Top Flite Empire).
Through a lens that harks back to VHS-like distortion, the three emcees share camera time while portraying realness through metaphorical imagery, sleek editing, and performance footage. In between shots of the rappers delivering their wordplay-laden verses, there are clear nods to mid-’90s crime film Dead Presidents and the power of money.
“Being Real” boasts a strings-laden, sample-flipping instrumental from Dialectic, and the track itself will appear on Joe’s upcoming album, Thinning Out The Heard, which is set to drop Aug 5 through all major digital retailers via Joe’s K.R.A.K Productions, LLC imprint. The project also features the previous released single, “Homicide Fetish,” a gritty tune featuring Chris Rivers and Chino XL.
“Being Real” can now be purchased off the iTunes pre-order for Thinning Out the Heard, as the project’s second instant grat track. Stay tuned to RESPECT.for more song leaks and visuals!
Pre-Order Links:
• iTunes: http://bit.ly/
• Amazon: http://bit.ly/AmazonTOTH
• Google Play: http://bit.ly/GooglePlayTOTH
Saint Joe Online:
• Website: http://saint303.com
• Twitter: https://twitter.com/
• Facebook: https://www.facebook.com/
• Instagram: https://www.instagram.com/
Twitter:
• Saint Joe: https://twitter.com/
• West Philly Freck: https://twitter.com/
• Hypnautic: https://twitter.com/Hypnautic
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