The trend of entertainers turning into designers or stepping into the fashion realm is no longer a thing of the past. Native Atlanta rapper, Future fits quite well into this category with his latest installment of fashion goods in collaboration with Reebok.
He unveiled via his snapchat and Instagram pages a preview the Insta Pump Fury set to launch Fall 2016. The figuration for the shoe is a Reebok standard for innovation, a motif spectators can foresee throughout this partnership.
This is the second noteworthy consolidation that Reebok has made with a rapper with the first being with Kendrick Lamar. Lately Reebok has been displaying to fashion enthusiast along with sneaker heads why they managed to maintain relevant all these years by renovating old designs and releasing them.
“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”
Commenting on the partnership Future said, “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
We’re excited for the release of this collaboration, and will keep you posted on exact release dates!
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