Over the years streetwear has developed tremendously. From the early “Skateboard P” days to the Yeezy Season premieres, streetwear has always stayed true to one aspect: streetwear is for the people. The culture of streetwear is based on the people and fans of streetwear and without the people, streetwear wouldn’t be where it is today. From the level of creativity, to the millions of dollars spent on streetwear brands, streetwear owes all of its success to the people. We caught up with Akeem Rollock, a New York native, also one of the most humble individuals in the industry. Lets see what Akeem had to say about streetwear, the culture and more.
RESPECT.: How did you get started in the streetwear industry?
I’ve been in the streetwear industry since the early days of 2006. Growing up I didn’t have it like that and my mom couldn’t afford to buy the latest and greatest. Even still, I was well aware of the trends around me. Once I got a job and got the funds to get around and shop, I would go to Vinnies Style but I was looking for more. So I stumbled on a store in Harlem called the Vault and they were my go to. The staff and owner started treating me like family. At this time I was trying to figure myself out. I created a blog and that led me to sitting with the owner and telling him that I would love to help the store create an in-store brand. He gave me a shot and he took me to all the trade shows and then it was all over after that.
RESPECT.: What brands do you work for and what are your titles?
Currently I run marketing and business operations at Mikey Likes It Ice Cream, west coast sales/marketing for DIEM (Does It Even Matter) & a partner at Q4 Agency.
RESPECT.: Any advice for someone looking to get started in the industry? Like up and coming clothing designers, graphic designers, A&R’s, etc.
Of course, be yourself & tell your story. Learn everything. If you’re interning don’t be afraid to ask questions and go the extra mile. Also, always do more listening than talking.
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