Earlier this afternoon, Kid Cudi announced that he and Pharrell may be working on a new collaboration. Cudi has been teasing a new album for a while now and this only boosts the level of anticipation. Cudi tweeted that he recieved some “magic from Pharrell last night.” He states that there is “new collabs, new energy, new frequency.”
Got some magic from Pharrell lastnite. New collabs, new energy, new frequency.
— The Chosen One (@KidCudi) June 29, 2016
Since 2009, Kid Cudi has been one of the most honest, outspoken, and polarizing artists in hip-hop. The way he says what’s on his mind even when his thoughts are dark, confusing and sometimes even hard to comprehend is what created such a strong connection to his fan base. Cudi has always been able to express who he is at any given moment through his music. I remember hearing Day N Night for the first time while walking in the park with my friends, and that song changed my life. When I listened to Kid Cudi I didn’t feel so alone. His mixtape A Kid Named Cudi, and his first two Man on The Moon albums were critically acclaimed and loved by his fan base alike.
Since then however, Cudi has created a divide within his fan base. His albums since Man on The Moon II have all sounded quite different from his earlier work. He decided to take on a heavier role with his production, experiment with synths more and parted ways with some of the people in his camp who helped create his early sound. Some people scream that they want the old Cudi back, while others applaud him for remaining true to himself no matter what, while continuing to push the creative boundaries of music and art.
Regardless of how you feel about Kid Cudi as an artist, you have to respect his ability to challenge the norm and make the things that he believes in wholeheartedly. There is no one controlling Cudi, no label telling him what he has to make, no A&R telling him how to market his projects and for the past few albums there has been no producers to tell him how he should sound. With this next album though, it appears that Cudi will be partnering with other producers to help craft the sound of his work. We will have to wait and find out what influence producers like Pharrell will have on Kid Cudi’s sound, but one thing is forsure; the world is looking forward to what Cudi has to offer music fans next.
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