Earlier today, Beyonce announced that she would be expanding her brand and investing into a new business venture. Queen Bey invested in WTRMLN WTR, a company that sells cold-pressed watermelon juice and has been in business for three years now.
WTRMLN WTR is super dope and has received great reviews from Vogue, InStyle, Yahoo! Health and many more. The company is known for repurposing “ugly” fruits that would often be thrown out for having an unattractive appearance. They use the melons along with a few drops of organic lemon juice to create bottles filled with fantastic tasting watermelon juice. Sounds tasty!
Read what Beyonce had to say about the investment:
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” she said in a press release. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
WTRMLN WTR is extremely excited about the investment and also released a statement:
“Beyoncé is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts,” said company founder Jody Levy. “She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”
This is yet another win for Beyonce and ever-growing empire. Congrats WTRMLN WTR and Beyonce on your new venture together. Can we get a couple dozen of the juices, please?
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