Even at the peak of the digital streaming wars, Spotify stands strong with against competition. Spotify founder’s Daniel Ek has stated that the online music streaming service as 30 million subscribers. What is more impressive is that that number only includes paying users of Spotify. These numbers are up 10 million users compared to June 2015 and 20 million more users than in 2014. The digital streaming giant is on track to have around 35 million paying subscribers around the end of this summer according to Forbes. Ek has yet to comment on how many total subscribers Spotify has in total but is believed to be up 75 million from a year ago.
All that being said Spotify still has some formidable foes when it comes to music streaming services. Although, Apple Music has 11 million subscribers the service has been only active for nine months. Services such as Pandora (81 million), iHeartRadio (70 million) and Tidal (1 million) are near the top of the streaming food chain as well. Apple and Tidal have come up swiftly because of its exclusive content and releases.
The competition in the music streaming service is expanding day by day but Spotify has been able to stay near the top. Even with all the exclusive content and albums being released on different platforms it hasn’t affected Spotify’s growth. Services new to the game like Apple Music and Tidal will have to continue formulate strategies to catch up to the streaming services that have been in the market. Until then, Spotify is winning!
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