Amid the legion of faux streetwear heads, their were two kids from Charlotte, North Carolina who sought a vision, worked hard and wasn’t afraid to create The Clean Slate 704. TCS’s previous six releases have payed homage to heavy pop culture influencers (Gucci Mane, Bill Clinton & Sade to name a few), and lucky number seven continues putting on for the culture showing respect to one of Hip-Hop’s stand out artist in the early 2000’s era, Juelz Santana. Founders Jonathan McLean and Jeffrey Lockhart are resetting the the standard for streetwear with the first chapter from their Spring/Summer ’16 collection, “Eat Your Wheaties”.
The vibrant t-shirt, showcasing Julez’s spin on the iconic cereal box, shows a throwback photo of a posted Santana rocking OG BAPE gear. Beside him appears the words “Back Like Cooked Crack” — referencing to his highly received mixtape collection.
The Clean Slate Eat Your Wheaties T-Shirt is the first installment of the S/S ’16 collection for The Clean Slate. Honoring a respectful streetwear aesthetic, the shirt is a ode to Juelz Santana and Wheaties. Both who are staple in street culture. The Back Like Cooked Crack reference is no way shape or form, a representation of what we stand for here at TCS. It’s simply a reference we are all familiar with. Shooting the lookbook in LA at The Hundreds flagship, we wanted to use a model that defines streetwear in LA, Josh Peas and has a very well relationship with The Hundreds. Thanks to Josh Peas and The Hundreds for their moral support.
The Queen City natives are silently making a buzz with their tees. Rappers like Cousin Stizz, Playboi Carti have been seen sporting TCS. Even G.O.O.D. Music signee Big Sean was casually posted recently in the stu with North Carolina Panthers quarterback Cam Newton.
While J brings the style and Jeff embodies music, the young creatives sprinkled their flavor to create a unique item of clothing that exudes street sauce. The “Eat Your Wheaties” t-shirt, modeled by Josh Peas, is exclusively available at TCS’s online shop.
Cop the new tee and check out previous gear here.
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