Last week, Yo Gotti dropped his eighth studio album The Art of Hustle (which didn’t disappoint). The album, sticking true to the North Memphis rapper’s street knowledge over booming bass, featured an array of artists including Future, Lil Wayne, E-40 and K. Michelle. But, arguably the most praised featured verse has gone to G.O.O.D. Music president Pusha T’s assistance on the track ‘Hunnid’ and now, there is a visual to match.
The sleek black-and-white clip, by which represents Push and Gotti’s sophisticated-streetesque persona, showcases the finest luxury items most rappers possess and/or live by; metaphoric snow, a couple models and stacks of money. Both Memphis and Virginia collide to aggressively deliver a gritty street anthem, while well-known-director Kid Art’s frigid cinematography using as less color as possible helps bring the Honorable C. N.O.T.E. instrumental to life. The powderly clip symbolizes simplicity in such a stark way, it works.
Gotti has been on a roll, recently performing his biggest hit thus far in his career ‘Down in the DM’ on Jimmy Kimmel Live alongside famous drummer and former Blink-182 member, Travis Barker. Barker isn’t a stranger to the hip-hop realm, though. The drummer has worked with respectable OG’s in the game including Lil Wayne, The Game, Rick Ross and Swizz Beatz. After their late night appearance, Gotti flew to 1OAK for his album release party where he partied, played his album and even allowed The Life of Pablo‘s own, Kanye West to premiere a new song (but not without listening to him rant, of course).
The CMG head honcho does not plan on slowing down his 15-year career. Gotti confirms that he’s working on turning “The Art of the Hustle” into a feature film project. The Commercial Appeal Memphis confirmed:
“We’re doing a film; it’s been scripted out. We’ve been working on that for a while. It’s early, but we’re looking to get started this year. Got a lot of people helping me like (Epic chairman and CEO) L.A. Reid. 50 Cent, who’s been involved in a lot of films, I’m having discussions with him. There’s a few people on the table to be involved. I want my family to have lot of input, too, because this is about things they lived out.”
Peep the video below.
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