New Video: Skoolie Escobar - 'Juice' - RESPECT. | The Photo Journal of Hip-Hop Culture

Skoolie Escobar was born on the westside of Birmingham, AL. Coming from a family of three children, Skoolie was always known to test the waters and push limits. This inquisitive nature cultivated his strong creative drive and culminated in his east coast flow with distinctive southern tones. This innovative 22 year old artist has the lyrical maturity of a rapper twice his years in the game and delivers striking wordplay that transcends regions. His originality entices even the most unschooled ear and evokes more than simple thought. He pulls emotive concepts from his audiences, which is reminiscent of his idols Biggie Smalls and Tribe Called Quest.

In 2010, Skoolie left college at Alabama A&M to devote his energies to the studio and produced two mixtapes, gaining the attention of American Idol Reuben Studdard and eventually signing to his label. During that time, he toured with artists such as Mike Jones, and in 2011 he left Studdard’s label to start his own label, Wise Up Music. Since its inception, he has worked with artists such as Yelawolf, Rocko, Kirko Bangz, Tyga, Future, and Cash Out. His music claims influences from Kanye West, Drake and Lil Wayne, channeling their slick delivery and formidable wordplay. Skoolie sets himself apart by applying this to his unique content–his own struggle as an emcee three years deep in the game.

Watch the official music video for “Juice” (Dir. by Courtney Little) above, the second single from his new mixtape “Sincerest Apologies” available now on DatPiff.