Macklemore and Ryan Lewis‘ “Kevin” featuring Leon Bridges now has a visual to accompany it. The song originally made its debut at the 2015 American Music Awards in November 2015, which was a great platform for the duo to reach tackle the issue of drug use in America and all over the world.
On “Kevin” Macklemore let’s listeners know what drugs can do and have done by chronicling the story of his friend Kevin whose exposure to drugs took his life. The track doesn’t only speak about the perils of addiction however. “Kevin” takes on drug usage on almost every aspect of the ladder, and reminds people that it’s almost always more than a person looking to score some oxy.
This representation takes on somewhat of a physic form in the black-and-white and Jason Koenig & Ryan Lewis-directed visual for “Kevin.” It opens with Macklemore sitting against a brick wall in what looks to warehouse-like loft. Viewers quickly learn that the location is spacious as the camera captures Macklemore walking around the many areas of the building. While still intact the building itself is a little broken down, kind of like a person grappling with prescription drug use may appear.
Although sun rays streams threw the windows at times when Macklemore is spitting, Leon Bridges is the one that takes outside to deliver his soulful contribution for the viewers. At one point singing, “Doctor your medicine and your methods can’t cure my disease without killing me,” shortly before ending his verse in front of some ivory keys.
Watch the visual for “Kevin” below.
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