Machine Gun Kelly - "Alpha Omega" (Video) - RESPECT. | The Photo Journal of Hip-Hop Culture

When Machine Gun Kelly dropped his sophomore album, General Admission, in the Fall of last year, many deemed the project as a coming out party, of sorts, for him. General Admission displayed a different side of the Cleveland rapper, and was heavy in contrast to his debut effort, Lace Up. “It should have been my first album”, MGK said of General Admission. He proved that he could not only rap, but actually make songs and that was evident on joints such as “Merry Go Round”, “Story of the Stairs” and the subject of this post, “Alpha Omega”, which now has a video to accompany it.

Directed by Ryan Hardy and Ryan Girard, the clip for “Alpha Omega” is a cinematic one, giving us MGK in an abandoned auditorium, surrounded by dangerously tempting women and occasionally drenched in blood. It is a bit sinister, but if you are one of those people who visualizes songs before you see an actual video, this is probably what you would imagine. Not to mention, the imagery actually compliments the song rather perfectly. With lines like, “My music sounds like the devil/Turn that shit off or get out of my temple”, this is easily one of the darker songs on the album, so this what you would want to see.

Of course, Machine Gun Kelly’s rapid fire delivery is present on this song, but instead of rapping fast for the sake of doing so, he is actually saying something. There is no babble here. He mentions plenty, ranging from what it’s like to be from Cleveland and trying to make it out, to his loyal EST fanbase who he backhandedly apologizes for, if one happens to feel their wrath, due to talking sideways about the movement.

Check out “Alpha Omega”, below. If you dig it, be sure to pick up General Admission, which available now.