Drake Signs To Skepta's 'Boy Better Know' Label

Drake signs to Skepta’s ‘Boy Better Know’ label. Drizzy’s support of Skepta, ‘BBK,’ and UK’s Grime scene all together is nothing new, just now a little closer to home. Since Drake performed with Rihanna at last night’s 2016 BRIT Awards, there’s no better time to announce you’re signing to an independent British grime label. The writing was on the proverbial wall when Drake got a ‘BBK’ tattoo on his shoulder last October, but now that the ink has metaphorically transferred from skin to paper, what does it really all mean? Is there a possibility he isn’t ACTUALLY signed? And what impact does it have with OVO sound’s roster moving forward. As the details unfold, Drake’s consistent reign as one of music’s most elite will surely remain in tact. Most likely, (this is purely my speculation) Drizzy’s “partnership” with ‘BBK‘ affords him the chance to further align himself with a major movement from the UK, allowing for more collaborative process, ultimately capturing what’s left of the Grime fanbase that weren’t already fans of his to begin with. Between Cash Money, Young Money, OVO, and now BBK, it’s going to be interesting to watch where (and how) all of the pieces fit. In the midst of the Meek situation, All-Star weekend, and ‘Looking for reveeeenge,” Mr. “Views” seems to be everywhere; From the UK to the 6. (Above image via MTV)

The first Canadian signed to BBK. Big up my brudda @skeptagram for life yeah. And my section gunners too. 🇬🇧

A photo posted by champagnepapi (@champagnepapi) on Feb 24, 2016 at 3:41pm PST