“I’d rather be alone and know that I have to fend for myself, tooth and claw than to be under the impression that others have my best interest at heart when that’s not the case.”, says Los Angeles emcee Nocando, in regards to his new single and video for “Alaska”.
Nocando admits that initially, “Alaska” was a song that he penned for a friend who, at the time, was dealing with writer’s block. As a result of the friend expressing disdain for the song, it sat around for nearly year, until Nocando would eventually link up with producer Nate Fox, who you might know from his work with Chance the Rapper.
Nate’s production coupled with Nocando’s previously unwanted words resulted in a dark, yet metaphorical final product. “The song lyrics aren’t all to be taken literal”, he says. “When I say that I fell in love with a stripper, it’s to drive home the point that I’m taking risks with my love and no good can come of this. There’s no happily ever after.”
Press play on the song and accompanying visual for “Alaska”, which is directed by Kavan the Kid and Nova Rockefeller.
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