Kendrick Lamar made a tremendous impact on popular culture in 2015 with his dynamic album, To Pimp a Butterfly. To complete the year, the Compton poet releases a powerful visual for “God Is Gangsta,” which also features the tracks “u” and “For Sale.”
The video begins with Lamar sitting at a table holding a bottle of liquor and rapping out lyrics from “u.” He appears to be in a drunken state as he is shouting at himself in the mirror and everything around him becomes a dizzying haze.
The video transition into “For Sale,” which features the rapper at a party with naked women walking around with shots of him being baptized.
Throughout the short film, short messages flash across the screen like “Time is change. Your friend or foe” and “I made money.”
The video complements Lamar’s polarizing LP To Pimp A Butterfly, which received 11 Grammy nominations. Lamar actually recieved more nominations than pop princess Talyor Swift.
“I want all of them,” he said. “Because it’s not only a statement for myself, but it’s a statement for the culture.”
In a recent NY Times article Lamar states, “They’re all important, because of the foundation the forefathers laid before me,” he continued. “Nas didn’t get a chance to be in that position. 2Pac. So to be acknowledged and to actually win, it’s for all of them.”
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