In 2015, Justin Beiber & Kendall Jenner became the ambassadors of Calvin Klein’s underwear campaign, reigniting the brand’s youthful and classic appeal. Following this success, CK decided to expand the campaign, adding several familiar faces like Kendrick Lamar, Fetty Wap, and Joey Badass to the mix. The new year often comes with a period of self reflection and redefinition, and who better to express the attitude of rejuvenation than some hip hop heavy-hitters? The commercial asks each of the celebrities to fill in the phrase “I _____ in my Calvins,” drawing answers like “I fight in #mycalvins” and “I write in #mycalvins,” to name a few. I guess the real question is: what do you do in your Calvins? Get an idea from these ads and use the #mycalvins hashtag to let the world know.
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