Atlantic Records recently promoted music industry veteran Mar Brown to Senior VP of Urban Radio Promotion, after just two years as the VP of Urban Radio Promotion. The respected industry executive has wasted no time in utilizing his expertise and creative wit to help lead the charge in making Atlantic one of the nations top record labels for urban radio airplay in 2015.
Brown takes his leadership role seriously and says he’s learned from some of the best in the business on how to create success in every position he’s held. “I have personal relationships with the artists I work with. I protect them and they appreciate that,” says the Los Angeles native. “I’ve learned from my mentors that being a great leader requires being able to cater to everyone’s personality. They have to believe that you’re going to take them where they’ve never been before. It’s about leading by example. Plan the work and work the plan.”
He credits his mentors Juliette Jones (EVP Atlantic Records), John Platt (CEO Warner Chapell), and Mark Boyd (former Music Executive) for showing him the ropes in the industry early on. As the new Senior VP, Brown oversees and cultivates effective methods to build relationships between urban radio stations across the country with the label’s artists. He’s currently working closely with Atlantic artists Wiz Khalifa, K. Michelle, Kevin Gates and Ty Dolla $ign to name a few.
Brown began his illustrious career in the industry 17 years ago as the West Coast Regional/National Mix Show rep of Radio Promotion at Virgin Records before landing the VP of Rap Promotion/National Mix Show Promotion at Interscope Records. Brown then took the helm of Sr. National/Head of Mix Show Radio Promotion at Warner Brothers Records in 2012 and was then promoted to VP of Urban Radio Promotion of Atlantic Records in early 2014. Brown has played a significant role in landing numerous #1 hit records on the Urban Radio Charts for notable artists including Wiz Khalifa, Omarion, Meek Mill, Wale, Eminem, Kendrick Lamar, The Game, French Montana, Mary J. Blige, and Janet Jackson.
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