And herein lies the secret to the kind of marketing that only Drake fans will understand. There’s only one way to sell Drake clothes: “Hot line Bling.” This record is a pop culture phenomenon because it has inspired so many parodies, Christmas sweaters, game apps, and so much more. It is the gift that keeps on giving and Drake is capitalizing on his moment. Can’t blame a guy for trying. It’s undeniable, he is a multi-talented lyricist and proving to be a marketing genius as well. The rap star is opening a new store in L.A called the Ovo Flagship Store. It will sell sweatpants and velour tracksuits. Check out the trailer below.
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