Keeping up with Toronto, meet a brand new artist Jay Whiss who’s first single premiered on OVO Sound Radio following up with a music video that dropped exculsively via Complex. The Tristan Prime-directed video catches Jay Whiss posted up at an abandoned gas station counting stacks in his Benz. The single sees Jay Whiss spitting rhythmic bars and steadily riding the Lani Christ-produced instrumental. Lookout for cameos by his label-mates Jimmy Prime, Donnie, and the rest of the Prime clan.
Prime’s steady rise to stardom started with Jimmy Prime and now we get a taste of other artists from the crew. There is no doubt this is just a beginning and their fans can expect some good music from them in the future. As for now, watch the video below.
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