Author, social media strategist & marketing guru “Great Scott” Mckenzie debuts his fourth audiobook: The Digital Machiavelli: The Five Laws of Wealth & Power. Produced by Jameson Bennett, this free business audiobook simplifies the process of incorporating patents, licensing, franchising, royalties & trademarks into any business model. After working with notable brands such as McDonald’s, Billionaire Boys Club, Reebok, Y-3 & Donna Karan, Scott unveils the tricks of the trade in the marketing industry with a fresh & unique perspective on effective techniques that yield results in the digital age. Great Scott also breaks down the carefully crafted illusion of choice consumers are faced with by both corporations and mass media. The goal is to help listeners gain a better understanding of exploitation, the harsh unwritten rules of life and to increase their overall social intelligence that will benefit them in both their professional and personal lives. This free project is a must listen for any entrepreneur looking to start or grow his or her own business in the digital age and is available for downloading and streaming on Soundcloud.
Chapter 1- The Dangers Of A Good Example (14:45)
Chapter 2- You Need The Corny Shit To Make The Hot Shit Hot (1:10:34)
Chapter 3- Create the Category (1:35:18)
Chapter 4- Causality (2:12:47)
Chapter 5- The Internet Celebrity aka CeWebity, The New Age Lemonade Stand (3:01:11)
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