Black Rob On New ‘Genuine Article’ Lp, Recent Health Issues, Brand Nubian & More

Photo: Jeff Otero

There’s no denying that Black Rob has experienced almost every high and low possible– on and off of the mic. From early successes alongside Bad Boy Records to multiple prison sentences, the New York native is far from done. Of course “Whoa!” still gets necks snapping and crowds moving, yes, but Rob is back with all new material and seemingly more focused then ever. With the new Genuine Article record set to be released this coming Tuesday (4/21) fans should expect nothing short of honesty, gritty lyrics and that signature east coast sound we all love. Do expect refreshing production from a solid line-up and features from the likes of Sean Price, Tek and more. Be sure to keep up with him on Twitter and place your pre-order now. Catch our interview with Black Rob below!

Just the other day you stopped up at Sway In The Morning and discussed your latest health issues in detail. It’s great to see you back on your feet and doing what’s necessary to battle this. After the stroke and series of unfortunate events how would you say you’ve been dealing with this?

It’s been hell, man. I beat it already, but you know – I’m maintaining. It’s a good thing to keep this in check, man, because you know I got work to do. We got this album coming out and I have to be ready you know what I mean?

Let’s get right into that. The title of the record, Genuine Article, strikes a few questions. Can you discuss the title a little bit for us?

Yeah man, basically I titled it that because that’s who I am. Everything I say is true. You know, I try to keep it fair and let people know what’s going on. This game ain’t what you think it is. Brothers are out here telling lies. People want to know what truth is. I don’t have time for that lying stuff. I’m always trying to bring the truth, and that’s it.

Fans certainly know Black Rob for always keeping it real on records, dating back to your debut in ’99. There’s no arguing that one.

And that’s it man. The first two albums really banged out. Some people were out there cranking it up, and some apparently missed it. It’s all good. I just try to capitalize off of the truth.

Some heads might forget the stripes you’ve earned throughout your career. You’ve been doing this hip-hop thing for some time now, and have some thick history with Puff and other amazing milestones.

For sure – I definitely feel like I have some stripes. All the other brothers before me were really nice, man. I’m grateful for all of that.

You mention all the others before you. While we’re on the subject, who were some of Black Rob’s biggest influences coming onto the scene as far as music goes?

Awe man, so many to name. Most definitely B.I.G. and Tupac. They were a big influence to get it done for sure. L.O.X. are another one for sure, you know. They’ve helped me out a lot – big up to them. There’s a lot more too that helped me get started.

On the new album you have a joint called “You Need That Real Ish” alongside Sean Price and Tek. We were real excited to see this collaboration. The track has a crazy 90’s vibe, which is refreshing for the real hip-hop heads.

Yeah man, that’s the family. They’ve been really good to me and put me down when I couldn’t find a deal. They put me down and let me go off, so I big them up for that too. We are good friends and we all still come off with the same type of music. They’re real, too, you know what I mean? That’s really all I’m trying to do now – deal with the real people and keep my career going.

What are your thoughts on the current state of hip-hop?

There’s a lot of fruity dudes out here now, man. I don’t want to name any specifics, but we know. On the flip side there are a lot of young brothers coming out and really trying to do something for themselves – like Troy Ave for example. It’s really all about rapping and just telling the truth, you know? And keeping the crowd amplified. That fake shit don’t last too long.

I’m sure fans are curious what you listen to on your own time. What is Black Rob listening to right now?

I listen to the real cats that get it on, man. Sadat X right now – Brand Nubian always kept it real. Shout out to Sadat X. And Busta Rhymes. You know, dudes like that.

On a closing note, what should fans be expecting from you after this album drops? Do you have any tours lined up, spot dates, dope features, etc.?

We have the album release show on Tuesday night, which should be real live (see flyer below). Also, we have the reality series The Come Back Kings alongside Ed Lover, Mr. Cheeks and more coming soon, so be sure to keep up with all of that as well. We are looking forward to this album and the worlds response. Thank you for your time and God Bless.