A nod to Kanye West‘s efforts to eliminate exclusivity in fashion, particularly in sneaker culture, Undefeated is taking a loss in revenue and giving away the 11 pairs of Yeezy 750 Boosts they were supplied with to sell. For 11 days starting March 1st, the streetwear brand will award one lucky contestant a day with the latest pair of Yeezy’s for posting a video themselves completing a selfless act of kindness on Instragram with the hashtag #UndefeatedSelflessAct.
More details on the giveaway are available here.
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