Tupac‘s estate and new company JAM Inc. have teamed up to drop unreleased material in the next coming months, to honor the 20th Anniversary of his death. According to Billboard, JAM Inc. was brought in by Afeni Shakur, Tupac’s mother, and given all of his unreleased material in order to “reset the Shakur estate”, says company owner, Jeff Jampol.
The campaign started with a commercial for Powerade (released February 2015), starring the legendary MC’s recital of “the flower that grows from the concrete” lyrics from “Mama’s Just a Little Girl” over a dramatized story of Chicago Bulls player, Derrick Rose. Although it was the first glimpse of Tupac material, it will certainly not be the last. JAM Inc. will release several unreleased poems, songs, remixes, writings, demos, and recitals from Tupac Shakur.
Check out the commercial for now:
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