Los Angeles based hip-hop collective, OverDoz. are back with their new song and video entitled “Rich White Friends.” The track is produced by Grammy-Award winning producer, Hit-Boy. The concept of the song and the music video goes hand-in-hand with a real life situation that OverDoz. experienced back in spring 2014. The group describes the song as:
“Overall, the concept for the song came from an experience during last year’s Coachella Music Festival. We were invited to the festival by some of our white homies. During the weekend, we stayed at their mansion and just witnessed all the crazy shit they were doing. At one point, we even heard one of them yell out ‘n*gga’ when a Kendrick Lamar song came on. Ultimately, ‘Rich White Friends’ is just our view of what’s going on in the world today, everyone’s story is different, this is ours.”
Directed by Calmatic, the video is about the problems of today but still carries that vibrant and playful feel. He carried on to explain:
“OverDoz. is a fun and vibrant group so I just wanted to touch on topics we all relate to, but capture the colorful, unique vibe that OverDoz. is known for. Ultimately, sometimes we have to laugh to keep from crying.”
The cinematic video is only an introduction of what to expect from their upcoming album. Watch it below.
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