We just posted about Kendrick Lamar’s latest collaboration with TDE President Punch, when news of his upcoming partnership with Reebok came to our attention. The Compton-bred rapper is following in the footsteps of many rappers before him and finally coming out with major sneaker brand collaboration.
A new voice. A new collaboration. Let’s go, @kendricklamar. #thisISkendrick #thisISclassic pic.twitter.com/BYJSaynQbm
— Reebok Classic (@ReebokClassics) December 10, 2014
According to reports, Lamar will be featured in an upcoming ad campaign following the rapper around his hometown of Compton. His capsule collection will be launched in June 2015, containing limited editions of the brand’s classic Ventilator style—which celebrates its 25th anniversary this year.
Watch the latest ad below:
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