Interview: Jay Talks About His Oh Snap Hats That Got Everyone Buzzing In NYC

With Streetwear leading our fashion forward girls and boys in today’s era there are few leading streetwear designers/personalities that keep the streets hot with their offerings. Meet Jay aka the “hat king” of NYC who makes it all possible for your favourite brands. Jay has quickly dominated the streets with his custom hat designs for other companys. After gaining the likes of Jose Reyes he has specialized in making custom hats for other brands. He is known amongst his cult fan-base for his professionalism and outstanding quality of their embroidered snapbacks. We stole a few minutes of his time for a quick introduction and discuss the growing buzz of his company.

RESPECT. Mag: Tell us a little about yourself and your brand.
‘Oh Snaps‘ is the name of my company. I started using social media to get my name out there and I got Jose Reyes’ attention who wanted me to make hats for his brand and that started the entire thing off. Ever since I’ve been doing well.

Have you always been into designing?
I always liked custom work; to bring a vision to life. I love working with custom stuff. So yeah in a way, I love to design. It’s my passion.

How long you’ve been doing this?
Today marks a year that I’ve been officially in business.

What was the inspiration behind starting ‘Oh Snaps?’
The inspiration behind the brand was pretty much the passion of making custom work for other brands. I enjoy that type of work and that is exactly what I wanted to do.

‘Oh Snaps’ is mostly based around snapbacks, beanies and fitted hats correct?
Yeah we do embroidery. As far as that goes we can stitch up pretty much anything and everything, from athlete jerseys to hats and t-shirts. We do it all!

Right now, you guys are mostly working with snapbacks. Do you plan to add more items to your existing line-up?
I’m known as the hat king; making other brands’ hats. I cook up for others and make their brands hot. So in terms of items, the ideal is to work with more brands and to do it for them. It’s just what we specialize in.

How about collaborations then?
I would love to do something with New Era. Hopefully I get to do that one day and execute a project with them.

What kind of feedback do you get from your clients?
Ever since I started, every client that I work with comes back because I help them make money to the point where people in their vicinity are buying their hats instead of the bigger brands. I’ve got pretty big names under my belt so it’s a bit of a mystery where I’m going but I definitely know it’s in a great place.

There is always a mission statement that backs up our brands and our visions. What is your vision for your brand?
I would love to open up a storefront where I can help bring people’s dreams to life. Work with bigger names like J-Lo. Have my own customized hat.

2015 is right around the corner. Do you have any set goals in mind for next year?
I don’t think that far. As for now, I’m focused on what I’m doing. I’m loved for my custom work and I just tend to extend on my business. That is pretty much my main goal so far. As long as I keep on bringing that quality product my customers keep coming back for more. That makes me excited about the future and it’s definitely what I’m looking forward to next year.

Any plans to extend your work to other cities?
I’m doing well on the internet so it’s sort of like, I’m already in other places without needing to do a physical project in other places.

Show some love and check out their hat operation in it’s entirety at OH SNAP HATS.