The Roots will be dropping their newest concept album in a couple of weeks and today they drop off the first visual from the project. Created by Joe Baughman, the claymation video, which doubles as a lyric video, focuses on a few dark areas of the city and includes a bunch of apple jacks. Watch it below.
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[…] many different stereotypes within the hip-hop community. The album was led by two singles, “When The People Cheer” and “Tomorrow” featuring Raheem Devaughn, both in which had accompanying videos. Stream […]
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Watch The Roots Claymation Video for When the People Cheer : RESPECT.