This lightning bolt of a collaboration between Kendrick, Pharrell, and Alicia Keys comes to life here, spliced with footage of the upcoming Amazing Spider-Man sequel. K.Dot fits squarely into his brief role as a motormouth sergeant, and Alicia carries the video with ease and power. It’s a shame that we missed out on the possibility of Pharrell in a superhero/villain costume to match Alicia’s. Regardless, enjoy the sharp “It’s On Again” below.
Fun Fact: the conductor is Hans Zimmer, who composed the theme and soundtrack for pretty much all of history’s biggest films.
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