Know your worth. That’s the motto that artists like Curtiss King are now taking to heart when it comes to supplying their music to the people. Finding creative ways to attain listeners, promote and sale music has become increasingly difficult due to growing involvement of the internet and the piracy and lowered attention span it brings with it. This tougher climate has led artists to devalue their talent and their product. Inspired by Nipsey Hu$$le’s grassroot marketing #Proud2Pay Campaign, West Coast rapper Curtiss King released his 10 Year Anniversary $100 Game Box to celebrate his ten year indie grind. Designed by Milk Chamberlain, the Box Set includes:
- 53 songs (4 CDS) = $40.00
- 29 Music Videos (DVD) = $25.00
- Three Curtiss King Posters = $15.00
- Autographed 13 Page Booklet = $10.00
- Curtiss King Socks = $10.00
Nipsey Hu$$le reportedly grossed $100,000 in sales from the sale of his $100 Crenshaw mixtape, owing some of that to Jay Z‘s cosign and purchase of 100 copies. By taking the chance and raising the bar, this campaign has potential to be the next big move for artists looking to make a unique wave.
Curtiss King is signed to independent label Black Cloud Music and has worked with MURS, TDE’s Ab-Soul and many more. His debut album, AtyChiphobia (The Fear of Failure), was released in 2012 and he has since recently released Shut Your Trap mixtape along with MURS. Visit Curtiss’s website, www.CurtissKing.com to purchase the exclusive Game Box.
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