Maintaining the sharpness he displayed on “War,” Common is back with another No I.D.-produced track from his upcoming album, Nobody Smiling. On “Made in Black America,” he and Ab-Soul elaborate how they came to hold their current political perspectives, detailing how they experience the world and why. Branded by America’s history like products marked with a bar code, they insist that there’s more to them than meets the eye, drawing our attention to the bar code as well as the list of ingredients.
For Common and Ab-Soul, the views they hold and how they express them – through mixtures of hope, cynicism, doubt, anger, confidence and faith – are intimately tied to how American life, black American life in particular, is experienced and made to be experienced through media narratives, popular representations and history. In other words, if you’re looking for a glimpse into black life – both its negative and positive dimensions – Common and Ab-Soul are saying, “Look at black people.” Take a look (listen) below.
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