“Remind me to remember what you told me,” DOOM once jokingly rapped on “All Outta Ale.” Echoing this same sentiment,albeit with more seriousness, on “Remember to Remember” Shad insists on the importance of valuing the actual act of remembering. Beyond cherishing the memories themselves, one has to make an effort to realize the significance of memory itself. If this seems a bit too meta, Shad grounds the song by quoting his father and delving into interpersonal relationships. Canadian singer Lights also contributes; her nearly opaque words sounds like transmissions from a dystopian future.
Even the video itself encourages the act of remembering; at one point, the images have the composition of an old camcorder. Watch below.
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