Jay Z is continuing to change the game. The rap mogul dropped his latest video “Holy Grail” via Facebook. This is the first time an artist has ever exclusively dropped a video through Facebook and it’s a brilliant way to engage fans–Jay currently has 17 million Facebook friends. The video, directed by Anthony Mandler, is crisp, clean and a little dark. The track is a little altered for the video, featuring a few chopped and screwed parts to underline the stress pervading the lyrics. Check it out below.
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