New Video: Vic Mensa – “Hollywood LA”

Chicago’s next to blow, Vic Mensa, has dropped the crisp, ’90s-but-lonlier video for the upcoming INNANETAPE‘s third single, “Hollywood LA“. You might know him from Chance The Rapper’s “Cocoa Butter Kisses”, or from defunct full-band outfit Kids These Days, or from his two other most recent singles, “Did It B4” and “Orange Soda“, or even from our exclusive, thoughtful, funny interview with the man himself. But in 4:08, you’re going to know him for “Hollywood LA”. This video, which contains Vic smoking, driving, and singing to his girlfriend, as well as a few gorgeous crane and plane shots of Hollywood and a mansion befitting a rising star, is greater than the sum of its parts. The SAVEMONEY rhymer flies us out to his world of pain, meditation, celebration and freedom as the ultra-smooth hooks, bridges, and twisting verses coincide with the bright, open air shots of sunny CA. Vic‘s PR man expressed extreme gratitude towards Trevor Kane, the video’s director, for making their ’90s-big-budget-esque vision come to life–he’s the reason for this video’s leap in quality, professionalism and scope over Vic‘s past pair of videos. That’s not to say the past efforts were weak. It’s to say watch this video.

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