Kanye certainly knows how to create a spectacle! He debuted his new song and its accompanying video on Friday night by projecting it on the sides of buildings at 66 locations worldwide. The new song is called “New Slave”, from his highly anticipated album rumored to hit the stores on June 18th. In his new song, West talks about his dislike of the media, his critics and 21st century racism. With bars such as ““I move my family out the country /So you can’t see where I stay/So go and grab the reporters/So I can smash their recorders,” the rapper’s message is pretty clear.
Hours before Kanye invaded the streets, he launched the locations on his official website, leading his fans across New York, Chicago, London and Paris toward the right buildings. His project(ions) will continue throughout the weekend and the man himself will appear on “Saturday Night Live” tonight!
If you want to spot one of the location, check out the map: here
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