Revered SmackURL battle rapper Loaded Lux just made his biggest musical move to date, dropping the visuals for “Rite”. Meth and Red, who feature on the track, appear both alongside Lux in a lively outdoor cypher video, and in a few scenes lounging luxuriously. This is perhaps the most high profile track ever by a pure battle rapper, so it’s sure to be huge for that industry; you can catch a glimpse of the founder of Smack at 2:03, and Meth even quotes Loaded Lux’s most iconic line. Without all that context though, the track would still be a monster: the beat bangs, and the energy is unstoppable.
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