Last month we introduced you to the first episode of HASHTAG$, the new YouTube series from Red Bull Music Academy. HASHTAG$ does a great job of finding musicians, singers, producers, and artists of all kinds to talk about their so-called music subcultures. Specifically, the series focuses in how the world wide web has influenced the growth and development of today’s new sounds like #PostDubStep, #Seapunk, #TumblrWave, and whatever else you can think of.
However, no matter how good Red Bull is at getting up close and personal with you’re favorite internet genre scene, its important to remember the reoccuring theme evident in the title of each Hashtag$ episode: Don’t call it [insert popular internet genre here]! No matter how cool you think you are making references to the Seapunk scene, chances are, your favorite artist does not take their label as seriously as you do. If you’re really about that life, then you’re about that life — no need to slap a name on it.
So, thank you Red Bull, for being the YouTube version of a blatant oxymoron, by telling us not to mention the #Name of our favorite internet music genre, while presenting a 15 minute document on that said genre. Take a look at the all of the Hashtag$ videos to date, exploring the inside world of contemporary underground internet music; just be sure never to call it that.
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