Starting anew, Pharell has relaunched his well known label, Star Trak Entertainment, as i am OTHER. Based on the semiotics of the promo video, the relaunch of Star Trak seems to have much in common with Kanye’s vision for DONDA, which has yet to manifest. At the moment, the reasons for the relaunch are unclear. The site is barren and Pharell’s Twitter page is rather opaque. Hopefully, we’ll get some more info about this decision within the next few days. For now all we have is this spacy promo video.
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