Jay-Z’s clothing company is getting a major look for the 2012 MLB season. Rocawear will have branded signage inside Yankee stadium, as well as integrated promotion throughout the season. Few details have been put forth, but, through a press release, Executive Vice President of Marketing at Iconix Brand Group Jameel Spencer stated:
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
This isn’t the first partnership Hov has enjoyed with the Yanks. In 2010, they created a limited edition Blueprint 3 clothing line which was sold exclusively at Yankee stadium.
You might also like
More from News
BROOKLYN’S FINEST: LEGENDS IN FOCUS! Feb. 4th – Brooklyn, NY
Letter from RESPECT. Founder I’m honored to curate along with longtime collaborator, Datwon Thomas, "Brooklyn’s Finest: Legends in Focus" — a …
A Great Night In Hip-Hop. Paying Tribute to Hip-Hop’s Most Iconic Photo at Fotografiska NY
Please join XXL veteran journalists and contributors on May 9, 2023 — Sheena Lester, Datwon Thomas, Bonsu Thompson, Larry Hester, …
SLAUGHTERHOUSE Exclusive! Throwback to The Movement!
RESPECT. Exclusive! Assassination Day! Shady Records’ Slaughterhouse Counts down to The Release of Welcome to Our House. [Straight From The Crate...Originally Captured for RESPECT. …
