Beats by Dre are now the number one way to pretend you know about music! But seriously, they’ve popped off like Andre never would have guessed. The Post reports:
The success of Beats by Dre seems to have spawned a flurry of artists hawking audio equipment. Ludacris has launched his own brand of headphones, Soul by Ludacris, and 50 Cent has jumped on the action as well with Street (wired) and Sync (wireless) by 50. Maroon 5 is featured in JBL’s new “Hear the Truth” campaign.
Both headphone lines by Ludacris and 50 Cent feature the same streamlined aesthetic, with large over-the-ear cans and similar price points.
But Beats by Dre is still a step ahead: The technology isn’t just restricted to headphones anymore. The company’s first partnership was with Monster Cable, which manufactures the headphones. Now Beats Audio is available in HP computers. The company has a partnership with Chrysler, which put Beats in its 2012 Chrysler 300S. In August, HTC announced that it was investing $300 million in Beats, and last month it released the HTC Rezound, the first stateside smartphone with Beats audio technology.
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