The Kidz in the Hall album preview party was not only popping (there was Hennessy overflowing out the bottle), it was comprehensive, collaborative and just straight up musical. The production (Double-0 the genius) encompassed so many different kinds of sounds, you would think that you were listening to a playlist that you yourself made; reflective of everything you wanted to hear at that moment, with songs that you had never heard before. According to Naledge, “Occasion is the soundtrack to letting one’s everyday problems go and focusing on the celebration at hand. Life should be a celebration”. This exemplified the sentiment of the listening party and the album itself. A celebration; a means by which to enjoy the moment, and of course the Henny in your cup. Featuring Bun B & David Banner (who teamed up for a Pimp C tribute), Freddie Gibbs, Marsha Ambrosius, Tabi Bonney, Esthero, Curren$y and many more, it was natural that the night be described as nothing less than a momentous occasion.
More after the jump.
On their road to creating the album, Kidz in the Hall were featured in a reality-type show on MTV2. The album’s title track was, according to the duo, created right after a party of drinking, debauchery and tomfoolery; we get an exclusive glimpse into their creative process.
On the bus itself, the mood was lively: the eclectic production was very “cook”-friendly, as the partygoers were not shy to swoop and swag about through the night. Henny was a certified sponsor, and people were certifiably drunk. DJ Statik Selektah made an appearance, along with upcoming Massachusetts MC REKS, who’s debut album R.E.K.S (Rhythmatic Eternal King Supreme) was one of the better projects to come out this year.
Between every song, Double-0 would reiterate the title, the feature if applicable, and give a little insight into the making of the song, and the inspiration behind it. The first song entitled “Real Life” was a great kick-off, as Naledge spit raw bars that would rival any new, hungry MC’s crave to be heard, with the confidence of a savvy veteran. “That Good” featuring Esthero, who has a sound reminiscent of a female, Canadian Bruno Mars, was a nice follow-up. “Crash Dummy” came about because Naledge told O that he “needed some hood shit” to spit on. The track featured Houston’s Killa Kyleon, and provided a nice juxtaposition to that Texas trill.
“Pour It Up (P.imp C.up)” with David Banner and Bun B was a great tribute song to the late Pimp, where Double-0 cited that it was a toast to when we all realized that “hip-hop is cold…”. True indeed. “Player of the Century” featured Gary, Indiana’s Freddie Gibbs, that displayed self-proclaimed “hood nerd” Naledge and Gangsta Gibbs going back and forth on a track that Double-0 methodically molded for both MCs. The last standout track was “Walk On Air”, which according to O is the best song they’ve ever made.
The event was great, and the evening an occasion, as we look forward to the Kidz in the Hall’s fourth album, which drops 11/22/11.
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