Pharrell Williams has been in all-out businessman mode lately, and at the forefront of his entrepreneurial ventures is i am Other, which we first learned about last May:
“The first installment is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier,” Williams told Variety. “A lot of companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible, possible.”
Via AllHipHop.com
According to that Variety article, i am Other would be a content-driven website that recommends products to millions of people in Pharrell’s extensive bubble of influence. Think Jay-Z’s Life + Times.
Now we have more information, thanks to Mika at TheNeptunes.org: i am Other is also a music label, “aimed at launching a generation of self-motivated, Internet-savvy musical talent.”
“They’re not getting the recognition in the mainstream media,” Williams, 38, said from a Miami Beach recording studio. “But in the digital world they dominate – the 16-, 17-, 18-year-old virtuosos all over the world coming out of nowhere and just taking stake in their position.”
Via The Sacramento Bee
Three artists have already signed to i am Other — 18-year-old YouTube stars Cris Cab and Maxine Ashley, as well as none other than Tyler, the Creator.
R.I.P. Star Trak?
UPDATE: Elliott Wilson says the story is bogus. Waiting on more details.
UPDATE #2: Tyler confirms, not true.
UPDATE #3: According to a spokesperson for i am Other, P and Tyler worked on a song for Tyler’s next album.
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