Around this time of year companies are normally focused on their newest models for the fall run, but it’s been a hell of a week in the headphone business. Following news of Sol Republic‘s inception last week, 50 Cent’s SMS Audio, LLC, has acquired KonoAudio with the hopes of garnering a market advantage. No word on where 50 Cent’s offerings will land price-wise, but the headphone game just got interesting.
Read the press release after the jump.
SMS Audio, LLC ( www.SMSby50.com ), the highly anticipated premier audio headphone and accessories brand, today announces the acquisition of the assets of KoNo Enterprises, LLC d/b/a Kono Audio, a boutique designer, developer and manufacturer of fashion headphones. KonoAudio is a leading innovator in the audio accessories market, and when combined with Curtis “50 Cent” Jackson’s success in the business and entertainment industries and SMS’ innovative product offerings, Jackson’s SMS Audio is poised to become a powerhouse in the audio industry.
With SMS Audio, of which he will serve as CEO, 50 Cent adds another enterprise to his already-established resume of successful businesses, investments and merchandise. Immediate plans include launching a complete line of headphones and audio accessories developed under the music magnate’s creative direction.
50 Cent’s contribution to overall design and quality control will be paramount. “I’m eager for my fans to hear my music the way it was intended — the way it was mastered in the studio,” 50 said. “The acquisition of KonoAudio will enhance our ability to bring the absolute, highest-caliber audio products to the market.”
The audio industry’s initial introduction to SMS Audio will showcase three product categories — wired headphones, wireless headphones and earbuds — all custom-acoustically tuned to produce unparalleled sound quality and provide the listener with brilliant, non-compressed CD-quality audio that is delivered through comfortable, fashionable earwear. SMS Audio’s product offerings will feature the only headphones on the market to incorporate full on-board controls and allow up to four listeners to simultaneously experience the highest-caliber wireless sound from a single source.
SMS Audio will leverage KonoAudio’s established channels to expand its brand worldwide. Brian Nohe, founder of KonoAudio, who will become the new President of SMS Audio, brings more than 25 years of executive experience within Fortune 200 companies and entrepreneurial ventures to the table. With the acquisition of KonoAudio, SMS Audio has increased its manufacturing expertise, design and development skills in consumer and luxury goods and enhanced its global brand expansion with the addition of new retailers, licenses and product lines.
“I am excited to be part of the SMS Audio brand and believe in the forward-thinking nature and quality commitment of the company,” said Nohe. “KonoAudio has made significant investments in the areas of product development and branding resources and I am proud to bring that experience to SMS Audio. The businesses make a great combination.”
About SMS Audio, LLC:
A first-class audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio, visit www.smsby50.com . For wholesale and distributor inquiries, contact 561-278-2323.
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