Have the marketing whizzes behind Tyler, the Creator created a mysterious website with a timer ticking down to July 1st? Speculation is that the website has something to do with missing member Earl Sweatshirt, who is allegedly confined in a “therapeutic center” in Samoa. Tyler and his management, however, are denying that the website is affiliated.
Last week, Fucktyler.com sent fans at the official Odd Future message board into a frenzy of investigation, and they’ve quickly discovered some fascinating clues: FuckYourChair‘s Twitter account, hidden MP3s spontaneously added to the source code, images from “The College Dropout,” and cryptic proverbs, to name a few. But the most interesting find has been a shadowy superimposition over a photograph of onion rings. The wonders of PhotoShop reveal this image:
The face in the image is that of John Montagu. Never heard of him? He’s the 4th Earl of Sandwich.
Is the timer ticking down to Earl’s release?
EDIT: Despite the denial from Odd Future’s manager and Tyler himself, a look into the website’s domain profile suggests an association with Odd Future. Buffalo-bill.net, a “Goblin” promo website that was snuck into 2DopeBoyz and NahRight’s advertising spots, shares the same DreamHost registration as does Fucktyler.com. What’s more, the “Goblin” animation on Buffalo-bill.net is hosted by yet another website registered with DreamHost, BeggarsPromo.com. Enter BeggarsPromo.com in your browser and you’ll be redirected to the website of British record company Beggars–which happens to own XL Recordings, which is producing “Goblin.”
The most conservative hypothesis: Beggars’ promotion branch probably registers its websites privately with DreamHost so they are able to pull of viral marketing like this.
EDIT #2: Confirmed troll!
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